LG Electronics · Delhi · Summer 2026
Retail Marketing Intern
A retail-marketing internship at LG Electronics in Delhi — store visits, dealer conversations, and the unglamorous reality of field marketing. It taught me more about consumer behaviour than a semester of class.
On the ground
The job lives in the store, not the slide deck — store visits, watching how products actually sell, and listening to the dealers and promoters who make the last sale happen.
- The “last three feet” — where ad spend pays off or dies
- Dealer wisdom: what’s visible and explained is what sells
- Promoter attrition — the economics of the last human before the sale
What I took from it
Field marketing is messy, and the chaos is the data. The best insight of the summer came from a dealer pointing at his own team — not from a strategy document. I wrote two pieces about it (above).