College fest · 2023
Promotion Head — Prakarsh
As Promotion Head for Prakarsh — my college's national fest — I ran the marketing and outreach end to end. It's the role where I first realised I loved marketing as much as I loved building.
What I ran
I led the entire promotions and outreach engine for the fest — building the team, running the campaigns, and bringing colleges and participants on board.
- Led a 130+ member promotions team
- Drove outreach across 60+ colleges
- Generated ₹11 lakh in participation-fee revenue (+30% YoY)
Why it matters
This is the project I point to when people ask when I “got into” marketing. Pitching an idea, building a campaign, and watching it actually convert — that’s where the spark started, and it’s been compounding ever since.